Experiential Marketing Specialist, Can-Am On-Road

We are looking for a qualified experiential marketing specialist to support our Can-Am On-Road brands (3-Wheel and 2-Wheel motorcycles). If you have a passion for creating memorable customer experiences, engaging in local communities and coordinating promotional event tactics, we would like to meet you.

Our ideal candidate has the ability to create and coordinate immersive consumer experiences that align with the brand identity and priorities. You’ll be responsible for managing the events, demo rides and other grassroots activations for the Can-Am On-Road brand, ensuring the community is up to date on the latest product features and functionality, while bringing the brand and rider stories to life. To do so, you will work in collaboration with our partner agencies and internal teams from multiple departments.

YOU'LL HAVE THE OPPORTUNITY TO:

• Develop the Can-Am On-Road events and in-field activations strategy to build and strengthen community engagement, in line with the brand’s priorities.
• Coordinate the deployment of national and local events, tours and tactics.
• Define and monitor experiential targets and KPIs to track success and share with the supporting teams.
• Coordinate with cross-functional teams (Consumer Engagement Team and Brand Strategy teams) to ensure brand consistency and holistic plan integration.
• Coordinate with the local regions and global regions on plans and best practices.
• Manage the experiential marketing budget, ensuring accurate forecasting and expense processing.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• 5+ years’ experience in experiential planning and coordination – preferably in a global organization; agency or consulting background a strong plus.
• You have the ability to bring a brand DNA to life in a physical setting, ensuring authentic integration of products and brand messages.
• Both a strategic thinker and a tactical executor, with a roll-up-your-sleeves attitude.
• Ability to manage more than one project at a time in a fast-paced environment.
• Highly detailed and organized; project management experience.
• The ability to connect and build strong relationships with supporting stakeholders.
• Experience with vendor and agency management.
• Passionate about adventure and outdoor life; interest in Powersport is a plus.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning. 

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

• Annual bonus based on the company’s financial results
• Generous paid time away 
• Pension plan 
• Collective saving opportunities 
• Industry leading healthcare fully paid by BRP

What about some feel good perks: 

• Flexible work schedule
• A summer schedule that varies by department and location 
• Holiday season shutdown
• Educational resources
• Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey. 

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